Carolyn Earl

Understanding UGC Video Ads and Their Business Value

As digital marketing evolves, you will likely see new ad formats driven by user-centric content. Traditional advertising methods are slowly taking a backseat as more businesses explore approaches that feel authentic, engaging, and relatable to consumers. UGC video ads—or user-generated content video advertisements—are versatile and powerful among these formats. In today’s dynamic landscape, where artificial […]

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Mandala Magic: Coloring Your Way to Calm & a Whole Lotta Good Vibes

Ever feel like your brain is a scrambled egg? Overwhelmed, stressed, and just plain blah? Yeah, we’ve all been there. And listen, there are many ways to tackle that feeling – talking to a friend, hitting the gym, binge-watching reality TV (we’re not judging!). But have you ever considered the power of… coloring? Specifically, colouring

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Effective Roof Waterproofing Solutions for Historic Commercial Properties

The distinctive silhouette of a historic commercial building isn’t just architectural character—it’s a complex water management system designed by builders who understood that a building’s longevity depends primarily on keeping water out. When historic roof systems fail, the resulting water infiltration can devastate irreplaceable architectural features and structural elements throughout the entire building. Today, preserving

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